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What is your content doing for you?

Are you measuring outputs or going more in-depth to find out how your content is supporting real-world outcomes?

Posted by Sarah on 07/06/201707/06/2017

Posted in Advertising, Content, Content strategy, Facebook, How to guides, local government, Measurement and evaluation
Tagged analytics, content strategy, conversion metrics, digital advertising, digital engagement, engagement metrics, evaluation, measurement, paid content

The Future of Digital and Customer Engagement

How do we get better at using digital channels? A panel discussion hosted by WestCo

Posted by Sarah on 06/12/2016

Posted in Content, Content strategy, Events, local government, LocalGov Digtial, online communications, Print and offline, Social media, Usability, Website
Tagged content marketing, content strategy, customer engagement, customer experience, customer journeys, digital content strategy, digital engagement, digital experience, event, panel discussion, research and insight, speaking, user experience, User experience design, user research, westco

Going local

I went over to Walsall in the West Midlands last night to attend the Black… Read More… Continue reading Going local

Posted by Sarah on 15/10/2009

Posted in blogging, online communications, Online community, social media cafe
Tagged community, digital engagement, digital inclusion, hyperlocal, journalism, local council, local government, newspapers, online journalism, resident, RSS
10 Comments on Going local

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