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What is your content doing for you?

Are you measuring outputs or going more in-depth to find out how your content is supporting real-world outcomes?

Posted by Sarah on 07/06/201707/06/2017

Posted in Advertising, Content, Content strategy, Facebook, How to guides, local government, Measurement and evaluation
Tagged analytics, content strategy, conversion metrics, digital advertising, digital engagement, engagement metrics, evaluation, measurement, paid content

The importance of influence

An accidental experiment into the importance of influence on getting your message out there

Posted by Sarah on 09/02/2017

Posted in Content, Content strategy, Music, Music journalism, online communications, Online community
Tagged hyperlocal, influence, influencer marketing, Music journalism, online community, personal brand, reach, storge, trust, word of mouth marketing

The Future of Digital and Customer Engagement

How do we get better at using digital channels? A panel discussion hosted by WestCo

Posted by Sarah on 06/12/2016

Posted in Content, Content strategy, Events, local government, LocalGov Digtial, online communications, Print and offline, Social media, Usability, Website
Tagged content marketing, content strategy, customer engagement, customer experience, customer journeys, digital content strategy, digital engagement, digital experience, event, panel discussion, research and insight, speaking, user experience, User experience design, user research, westco

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