Are you measuring outputs or going more in-depth to find out how your content is supporting real-world outcomes?
In the last few days I’ve been thinking a lot about audiences, assumptions and effort. Partly this follows on from the presentation I gave at Epic Social Media for the Public Sector in Exeter a couple of weeks ago, partly it’s from conversations which have passed through my Twitter timeline, partly the content strategy stuff […]
Yesterday I presented on measuring social media activity at the Epic Social Media for the Public Sector conference in Exeter. I hope people found my presentation useful and not too dull but I thought I’d share the basis of what I said here. Magic Numbers: Measuring the Quality and Quantity of your Social Media Activity […]