About Sarah Lay

Hi, I’m Sarah Lay

You’ve probably found your way here after reading a blog post or something I’ve posted on social media, so let me tell you a bit more about who I am and what I do.

First up – what I do. I’m a content and experience strategist meaning I try and make digital things better for everyone. And I’m co-founder, owner and head of creative at Reckless Yes, an independent record label working ethically with artists to make good things for fans (you can join us as a member here). I’m also a music journalist, an author. 

Sarah Lay by I C Things Photography

I’ve worked across the public sector managing content and designing digital transformations, and I’ve worked in eCommerce specialising in user experience and content strategy. I’ve also worked in the music industry where I bring in my interest in digital and experience to support artists to keep creative control, build a sustainable career, and connect with audiences.

Whatever I’ve been working on it’s always about finding that connection for me, and I do that through endless curiosity, lots of meaningful conversations and a deep love of exploring possibilities. I love that I have two sides to my career which complement each other, allow me to always be learning, and mean I get to meet interesting people doing creative things which are often full of social goodness. Working with people to help them understand their audience, how to connect and how to improve the detail to achieve the big objective while delivering exceptional customer experiences is right up my street.

I’m a passionate community builder too – we’ve a growing membership at Reckless Yes formed of music fans who want new ways to discover music, support independent artists and connect with each other, as well as a roster of artists which is more like a family in how we support each other. I was also a co-founder of LocalGovDigital – a grassroots movement to make better public services. My love of conversations and connections means I’ve worked on world building in online games, introduced social media in local councils, and grown online spaces for music publications.

But I’m very much an introvert and love to re-energise and turn over ideas beyond these conversations. I live in the beautiful Derbyshire countryside and I try and run (or walk) as often as I can, often distracted on those jaunts by the bounty of the hedgerows. I grow our own fruit and veg at home and always have bottles and jars stuffed with the harvest from home and hedgerow in my cupboards (although my acorn tea is best politely declined I highly recommend the wild damson gin). I am always up for a jam swap or a new recipe for whatever I’ve got a glut of.

I’m a curator of playlists, a lover of sequins, and I will always (ALWAYS) stop to watch crows and enter into a one-sided chat to them (as if aloof and fiercely clever crows are interested in anything we have to say). I take my coffee black and believe that when your fear kicks in about an opportunity that’s the moment you say yes – adventure is on the other side of that word.

Enough about me – what about you? Come and talk to me and tell me about yourself:

Hope to speak soon,

Sarah

11 thoughts on “About Sarah Lay

  1. Hi Sarah,

    I’m a journalism student from the University of Derby doing coursework on setting up a business.

    My idea is quite similar to what you do with your writing for your louder than war magazine with it looking at sharing and promoting lesser known bands and building my audience.

    Just wondered if you had any tips on how to build my audience and identifying who they might be? with the experience you have 🙂 I’ve had a chat with Keith perch and he said you would the best person to ask about it

    Thanks,
    Aidan Woolhouse

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