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How to set a Facebook Ads budget for your next campaign

One of the questions I get asked most is ‘how much should my Facebook Ads budget be?’ – here’s a starter on setting your budget

Posted by Sarah on 18/11/201921/02/2020

Posted in Advertising, Facebook
Tagged Advertising, Average Click Through Rates, Average Cost Per Aquisition, Average Cost Per Click, Campaign budgets, Cost of Facebook Ads, digital advertising, Facebook, facebook ads, Facebook Ads CTR, Marketing budgets, PPC, Return on Investment, Vital Facebook Skills

Three things to consider before you spend money on Facebook Ads

With reach and engagement getting ever lower on the posts you’re crafting and posting on… Read More… Continue reading Three things to consider before you spend money on Facebook Ads

Posted by Sarah on 11/11/201910/11/2019

Posted in Facebook, Social media
Tagged Ads Manager, Cold contacts, digital advertising, digital engagement, Facebook, facebook ads, good content, online audience, paid content, Social media, Sponsored posts, Vital Facebook Skills

What is your content doing for you?

Are you measuring outputs or going more in-depth to find out how your content is supporting real-world outcomes?

Posted by Sarah on 07/06/201707/06/2017

Posted in Advertising, Content, Content strategy, Facebook, How to guides, local government, Measurement and evaluation
Tagged analytics, content strategy, conversion metrics, digital advertising, digital engagement, engagement metrics, evaluation, measurement, paid content

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