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Sarah Lay

Content and Experience Designer – Music Journalist – Record Label Owner – Author – Open Worker

Tag: Vital Facebook Skills

Written by Sarah18/11/2019

How to set a Facebook Ads budget for your next campaign

One of the questions I get asked most is ‘how much should my Facebook Ads budget be?’ – here’s a starter on setting your budget

Written by Sarah11/11/201910/11/2019

Three things to consider before you spend money on Facebook Ads

With reach and engagement getting ever lower on the posts you’re crafting and posting on Facebook it’s easy to see why Facebook Ads are tempting many who’d previously dismissed spending budget on the platform. There’s plenty on enticing invitations to spend just a little and get ever such a lot in return for those managing […]

Written by Sarah06/11/2019

Time to retire your secondary Facebook profile before you’re found a fake

When your organisational presence is at risk it might be time to think again about that work profile you use for Facebook

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