Skip to content
  • Home
  • About Sarah Lay
    • Career
  • Workshops, talks and events
    • Workshop: Paid content essentials
    • Workshop: Comms Essentials – Plan & Evaluate
  • Work with me
    • Clients
  • Get in touch

Tag: digital engagement

  1. Home
  2. digital engagement

Three things to consider before you spend money on Facebook Ads

With reach and engagement getting ever lower on the posts you’re crafting and posting on… Read More… Continue reading Three things to consider before you spend money on Facebook Ads

Posted by Sarah on 11/11/201910/11/2019

Posted in Facebook, Social media
Tagged Ads Manager, Cold contacts, digital advertising, digital engagement, Facebook, facebook ads, good content, online audience, paid content, Social media, Sponsored posts, Vital Facebook Skills

5 ways to get greater value from Facebook for public sector comms

Does the best practice of last year still hold true on Facebook for public sector communicators?

Posted by Sarah on 05/06/2019

Posted in Facebook, Social media
Tagged Ads Manager, boosted post, business manager, charity, chatbot, Dan Slee, digital engagement, Facebook, facebook ads, facebook ads copy, facebook algorithm, facebook audience, facebook comms, facebook groups, Facebook Pages, local gov, Messenger, messenger chatbot, promoted post, public sector comms, public sector communicators, Sarah Lay, social media management, training, Vital Facebook Skills, Workshop

Influence: why the right influencer for your organisation might not be the high-reach celebrity

The right influencer for your organisation and communications may not be the high-reach celebrity but the average user

Posted by Sarah on 23/04/201918/04/2019

Posted in Social media
Tagged #localgov, audience, blogger outreach, contacts, digital engagement, emergency services communications, influence, influencer, influencer mapping, influencer marketing, information, local government, meaningful network, network mapping, networks, outreach, public sector communications

Posts navigation

Older posts

Search

Recent Posts

  • In review: October
  • In review: September
  • In review: August
  • In review: July
  • In review: June

Tags

#weeknotes coaching comms2point0 Content Management content strategy Dan Slee Derbyshire digital engagement digital media Facebook goal progress goal setting Google Government internal communications journalism leadership local council localgovcamp localgov digital localgovdigital local government music Music journalism noble and wild personal development reckless yes record label reflection reflective practice research Social media Social network social networking Twitter unconference Usability user experience UX Vital Facebook Skills Website weeklyblogclub work working out loud writing

To the archives!

Proudly powered by WordPress | Theme: the-clean-blog by LebCit.