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Sarah Lay

Content and Experience Designer – Music Journalist – Record Label Owner – Author – Open Worker

Tag: digital engagement

Written by Sarah11/11/201910/11/2019

Three things to consider before you spend money on Facebook Ads

With reach and engagement getting ever lower on the posts you’re crafting and posting on Facebook it’s easy to see why Facebook Ads are tempting many who’d previously dismissed spending budget on the platform. There’s plenty on enticing invitations to spend just a little and get ever such a lot in return for those managing […]

Written by Sarah05/06/2019

5 ways to get greater value from Facebook for public sector comms

Does the best practice of last year still hold true on Facebook for public sector communicators?

Written by Sarah23/04/201918/04/2019

Influence: why the right influencer for your organisation might not be the high-reach celebrity

The right influencer for your organisation and communications may not be the high-reach celebrity but the average user

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