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Three things to consider before you spend money on Facebook Ads

With reach and engagement getting ever lower on the posts you’re crafting and posting on… Read More… Continue reading Three things to consider before you spend money on Facebook Ads

Posted by Sarah on 11/11/201910/11/2019

Posted in Facebook, Social media
Tagged Ads Manager, Cold contacts, digital advertising, digital engagement, Facebook, facebook ads, good content, online audience, paid content, Social media, Sponsored posts, Vital Facebook Skills

5 ways to get greater value from Facebook for public sector comms

Does the best practice of last year still hold true on Facebook for public sector communicators?

Posted by Sarah on 05/06/2019

Posted in Facebook, Social media
Tagged Ads Manager, boosted post, business manager, charity, chatbot, Dan Slee, digital engagement, Facebook, facebook ads, facebook ads copy, facebook algorithm, facebook audience, facebook comms, facebook groups, Facebook Pages, local gov, Messenger, messenger chatbot, promoted post, public sector comms, public sector communicators, Sarah Lay, social media management, training, Vital Facebook Skills, Workshop

Influence: why the right influencer for your organisation might not be the high-reach celebrity

The right influencer for your organisation and communications may not be the high-reach celebrity but the average user

Posted by Sarah on 23/04/201918/04/2019

Posted in Social media
Tagged #localgov, audience, blogger outreach, contacts, digital engagement, emergency services communications, influence, influencer, influencer mapping, influencer marketing, information, local government, meaningful network, network mapping, networks, outreach, public sector communications

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