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Sarah Lay

Content and Experience Designer – Music Journalist – Record Label Owner – Author – Open Worker

Category: Content strategy

Written by Sarah25/02/202026/02/2020

3 conversations before you create a digital strategy or start a website project

Before you dive into creating a digital strategy or starting a website redesign project make sure you’ve had these three conversations as a team and organisation

Written by Sarah24/02/202025/02/2020

7 top tips for paid content copy and creative

Supercharge even the smallest budgets with these 7 tips for paid content creative and copy which gets results

Written by Sarah28/01/202027/01/2020

Action and consequence: following user journeys to understand your comms impact

Understanding awareness and engagement metrics on social media isn’t enough if you want to really prove the worth of the comms you do – you need to take a journey with your users

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