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Killing me softly: why your micro-copy makes or breaks your digital experience

When even your form labels can stop a customer journey dead you know you can no longer ignore the importance of micro-copy

Posted by Sarah on 14/11/201913/11/2019

Posted in eCommerce, Usability, User Experience
Tagged digital design, form labels, interaction design, Language, localgovdigital, micro-copy, transactional design, user experience, User experience design, user experience writer, UX Writer

Iterative wireframing as part of user experience design

Wireframing as part of the user experience design process has evolved – what benefit to an iterative wireframing process and which tools to support it?

Posted by Sarah on 15/06/2017

Posted in Content strategy, Usability
Tagged customer journey, design process, design tools, paper prototypes, prototype, user experience, User experience design, user flow, user research, wire framing tools, wireframe, wireframing tools, working prototypes

The Future of Digital and Customer Engagement

How do we get better at using digital channels? A panel discussion hosted by WestCo

Posted by Sarah on 06/12/2016

Posted in Content, Content strategy, Events, local government, LocalGov Digtial, online communications, Print and offline, Social media, Usability, Website
Tagged content marketing, content strategy, customer engagement, customer experience, customer journeys, digital content strategy, digital engagement, digital experience, event, panel discussion, research and insight, speaking, user experience, User experience design, user research, westco

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