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What is your content doing for you?

Are you measuring outputs or going more in-depth to find out how your content is supporting real-world outcomes?

Posted by Sarah on 07/06/201707/06/2017

Posted in Advertising, Content, Content strategy, Facebook, How to guides, local government, Measurement and evaluation
Tagged analytics, content strategy, conversion metrics, digital advertising, digital engagement, engagement metrics, evaluation, measurement, paid content

Are you receiving? Twitter trials ‘tweet views’

Will viewing figures for tweets lead to the shattering of the social media dream?

Posted by Sarah on 25/03/201425/03/2014

Posted in Measurement and evaluation, Social media, Twitter
Tagged analytics, influence, measurement, metric, reach, Social media, social media measurement, Twitter, views
2 Comments on Are you receiving? Twitter trials ‘tweet views’

Is there anybody out there?

In the last few days I’ve been thinking a lot about audiences, assumptions and effort.… Read More… Continue reading Is there anybody out there?

Posted by Sarah on 17/02/201220/02/2012

Posted in Content strategy, local government, Measurement and evaluation
Tagged assumptions, Content Management, content strategy, critical thinking, evaluation, local council, local government, measurement, research, statistics, User experience design, weeklyblogclub
9 Comments on Is there anybody out there?

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