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Influence: why the right influencer for your organisation might not be the high-reach celebrity

The right influencer for your organisation and communications may not be the high-reach celebrity but the average user

Posted by Sarah on 23/04/201918/04/2019

Posted in Social media
Tagged #localgov, audience, blogger outreach, contacts, digital engagement, emergency services communications, influence, influencer, influencer mapping, influencer marketing, information, local government, meaningful network, network mapping, networks, outreach, public sector communications

The importance of influence

An accidental experiment into the importance of influence on getting your message out there

Posted by Sarah on 09/02/2017

Posted in Content, Content strategy, Music, Music journalism, online communications, Online community
Tagged hyperlocal, influence, influencer marketing, Music journalism, online community, personal brand, reach, storge, trust, word of mouth marketing

Being better in 2015

Looking forward to 2015 and what I hope coaching will bring to my professional development

Posted by Sarah on 18/12/201418/12/2014

Posted in blogging, Leadership, Personal, personal development
Tagged coaching, continuing professional development, influence, leadership, mentoring, personal development, reflection, reflective practice
6 Comments on Being better in 2015

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