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Category: User Experience

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Action and consequence: following user journeys to understand your comms impact

Understanding awareness and engagement metrics on social media isn’t enough if you want to really prove the worth of the comms you do – you need to take a journey with your users

Posted by Sarah on 28/01/202027/01/2020

Posted in Content strategy, Measurement and evaluation, User Experience
Tagged analytics, awareness, comms evaluation, conversion goal, conversion path, data, happy path, measurement, service mapping, Social media, social media measurement, user journey

Killing me softly: why your micro-copy makes or breaks your digital experience

When even your form labels can stop a customer journey dead you know you can no longer ignore the importance of micro-copy

Posted by Sarah on 14/11/201913/11/2019

Posted in eCommerce, Usability, User Experience
Tagged digital design, form labels, interaction design, Language, localgovdigital, micro-copy, transactional design, user experience, User experience design, user experience writer, UX Writer

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Recent Posts

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  • Month note – May 2022
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  • Month Note – February 2022

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