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Killing me softly: why your micro-copy makes or breaks your digital experience

When even your form labels can stop a customer journey dead you know you can no longer ignore the importance of micro-copy

Posted by Sarah on 14/11/201913/11/2019

Posted in eCommerce, Usability, User Experience
Tagged digital design, form labels, interaction design, Language, localgovdigital, micro-copy, transactional design, user experience, User experience design, user experience writer, UX Writer

Every word matters

A quick post about the importance of clear language and how every word matters.

Posted by Sarah on 02/12/2016

Posted in Content, local government, online communications, Usability
Tagged ambiguity, Communication, context, Language, perception, plain english, usability testing, user experience, words

Speaking my language

Words are very much on my mind at the moment. I’m at a point with… Read More… Continue reading Speaking my language

Posted by Sarah on 09/05/2011

Posted in Content, local government, online communications, Website
Tagged Language, local government
12 Comments on Speaking my language

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