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HMRC and the outdated payment methods

This is a post about the user having to do the hard work. Before I… Read More… Continue reading HMRC and the outdated payment methods

Posted by Sarah on 17/01/202416/01/2024

Posted in User Experience
Tagged content design, emotion mapping, end to end journey, HMRC, identity, Language, omnichannel, poor user experience, slow user journeys, user emotions, user flow, user journey

Killing me softly: why your micro-copy makes or breaks your digital experience

When even your form labels can stop a customer journey dead you know you can no longer ignore the importance of micro-copy

Posted by Sarah on 14/11/201913/11/2019

Posted in eCommerce, Usability, User Experience
Tagged digital design, form labels, interaction design, Language, localgovdigital, micro-copy, transactional design, user experience, User experience design, user experience writer, UX Writer

Every word matters

A quick post about the importance of clear language and how every word matters.

Posted by Sarah on 02/12/2016

Posted in Content, local government, online communications, Usability
Tagged ambiguity, Communication, context, Language, perception, plain english, usability testing, user experience, words

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