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What is your content doing for you?

Are you measuring outputs or going more in-depth to find out how your content is supporting real-world outcomes?

Posted by Sarah on 07/06/201707/06/2017

Posted in Advertising, Content, Content strategy, Facebook, How to guides, local government, Measurement and evaluation
Tagged analytics, content strategy, conversion metrics, digital advertising, digital engagement, engagement metrics, evaluation, measurement, paid content

Twitter verification: tick!

Sharing is good – more councils get verified after my ‘how to’ post for blue tick applications

Posted by Sarah on 13/02/201513/02/2015

Posted in How to guides, online communications, Social media, Twitter
Tagged blue tick, category 1 responders, twitter verification

Twitter verification for councils

The easy application councils can make to get their official Twitter account verified

Posted by Sarah on 27/01/201528/01/2015

Posted in How to guides, local government, Social media, Twitter
Tagged blue tick, Cabinet Office, category 1 responders, category one responders, official account, official channel, twitter verification, verified account

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