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When referrals run dry: how to work zero-click search into your 2020 digital strategy

As Google starts to answer more questions and provide more content on their results page, how do you need to work zero-click search into your digital strategy and view of website traffic?

Posted by Sarah on 20/11/201919/11/2019

Posted in Content strategy, Search
Tagged customer acquisition, digital content strategy, Google, offsite content delivery, organic traffic, Search, SERP, traffic acquisition

Ever increasing circles: Is G+ gaining traction?

Is G+ finally gaining traction beyond Google employees and developers?

Posted by Sarah on 22/10/201322/10/2013

Posted in local government, Search, Social media
Tagged #localgov, #localgovweb, communities, G+, G+ Hangout, Google, Google Plus, john battelle, localgovdigital, perfect search, Search, Social media, social networks

Comms2point0: What comms people need to know about search

The guest post I wrote for Comms2Point0 on what comms people need to know about search optimisation

Posted by Sarah on 29/09/2013

Posted in blogging, Guest posts, online communications, Search
Tagged comms2point0, content search, Search, Search engine optimization, Search Engine Result Page, SEO, Web search engine

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