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The questions you need to ask before building a new website

Don’t start your website rebuild project without answering these questions first

Posted by Sarah on 14/01/202014/01/2020

Posted in How to guides, Website
Tagged accecssibility, content design, Content Management, customer experience, customer journey, digital project, front-end design, interaction design, interface design, journey mapping, legacy systems, mobile-first, mobile-first indexing, Search, SEO, SERP, structured content, systems integration, user experience, user needs, visual design, Website, website design, website procurement, website project

When referrals run dry: how to work zero-click search into your 2020 digital strategy

As Google starts to answer more questions and provide more content on their results page, how do you need to work zero-click search into your digital strategy and view of website traffic?

Posted by Sarah on 20/11/201919/11/2019

Posted in Content strategy, Search
Tagged customer acquisition, digital content strategy, Google, offsite content delivery, organic traffic, Search, SERP, traffic acquisition

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