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7 step social media audit: how to understand your social media activity

When time is short you can still pull in an audit of your social media to make sure your effort is well spent

Posted by Sarah on 20/05/2019

Posted in How to guides, Social media
Tagged audience, content plan, content strategy, demographics, environment scan, facebook groups, Facebook Pages, hashtags, Instagram, LinkedIn, Mumsnet, personas, reddit, segmentation, Snapchat, Social media, social media analysis, social media audit, social media data, social media demographics, social media management, social media plan, social media profiles, social media report, social media stats, social networks, Twitter

Influence: why the right influencer for your organisation might not be the high-reach celebrity

The right influencer for your organisation and communications may not be the high-reach celebrity but the average user

Posted by Sarah on 23/04/201918/04/2019

Posted in Social media
Tagged #localgov, audience, blogger outreach, contacts, digital engagement, emergency services communications, influence, influencer, influencer mapping, influencer marketing, information, local government, meaningful network, network mapping, networks, outreach, public sector communications

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