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Sarah Lay

Content and Experience Designer – Music Journalist – Record Label Owner – Author – Open Worker

In review: January

Keeping myself accountable with a monthly check-in on progress toward my big goals

Posted by Sarah on 03/02/202030/01/2020

Posted in personal development
Tagged accountability, goal process, goal progress, goal setting, goals, how to plan, planning, resolutions

Action and consequence: following user journeys to understand your comms impact

Understanding awareness and engagement metrics on social media isn’t enough if you want to really prove the worth of the comms you do – you need to take a journey with your users

Posted by Sarah on 28/01/202027/01/2020

Posted in Content strategy, Measurement and evaluation, User Experience
Tagged analytics, awareness, comms evaluation, conversion goal, conversion path, data, happy path, measurement, service mapping, Social media, social media measurement, user journey

The questions you need to ask before building a new website

Don’t start your website rebuild project without answering these questions first

Posted by Sarah on 14/01/202014/01/2020

Posted in How to guides, Website
Tagged accecssibility, content design, Content Management, customer experience, customer journey, digital project, front-end design, interaction design, interface design, journey mapping, legacy systems, mobile-first, mobile-first indexing, Search, SEO, SERP, structured content, systems integration, user experience, user needs, visual design, Website, website design, website procurement, website project

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  • Lost in the woods
  • Weeknote: week ending 14 November 2025
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  • LocalGov Digital – here comes the next chapter

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