Pivoting content strategy as AI snippets on search kill clickthroughs, protecting innovators from the corporate immune system. and finding happiness each day as the years go by fast
Weeknote – week ending 15 August 2025
Another #weeknote – this week thoughts on organisational culture, more on that tricky transformation, and unexpected learnings
We (still) need to talk about content
Once more with feeling – why organisations really should care about every type of content and the specialism needed to design it to achieve measurable outcomes