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Sarah Lay

Content and Experience Designer – Music Journalist – Record Label Owner – Author – Open Worker

Written by Sarah20/11/201919/11/2019

When referrals run dry: how to work zero-click search into your 2020 digital strategy

As Google starts to answer more questions and provide more content on their results page, how do you need to work zero-click search into your digital strategy and view of website traffic?

Written by Sarah18/11/201921/02/2020

How to set a Facebook Ads budget for your next campaign

One of the questions I get asked most is ‘how much should my Facebook Ads budget be?’ – here’s a starter on setting your budget

Written by Sarah14/11/201913/11/2019

Killing me softly: why your micro-copy makes or breaks your digital experience

When even your form labels can stop a customer journey dead you know you can no longer ignore the importance of micro-copy

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