Whether you’re a small business or an established organisation working with me will help you create content which connects your to your customers, and makes conversations great experiences which convert to paying clients.

I’ve worked with content – online and off – for the last 20 years across the public sector, music industry, creative businesses, and in high street retail. I know the power of content to connect you with your customers and clients, and to not only help you tell your story but provide them with great experiences they’ll return for and talk about.

I can help you with all aspects of content which helps your customer conversations and conversions:

customer conversations and user research | content strategy | content design | UX writing | content marketing | editorial planning and calendars | channel strategy | style guides and tone of voice | social media management | organic and paid digital marketing | measuring your success | copywriting | influencer marketing | brand

Ways to work together

Training and mentoring

I love working with established teams and helping them to overcome obstacles and fulfil their individual and group potential through my training and mentoring offer. I’ve designed and delivered big transformation programmes and worked at junior and senior level in content and digital teams in both the public and private sector, as well as having experience as a team of one in my own business.

I’m an experienced trainer and over the years have helped hundreds of people with their digital, content and communications skills so whether it’s one-to-one, small group, workshop or classroom style get in touch to discuss and we’ll put together the training which is perfect for you.

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Support for your team and projects

If you’re looking for interim support for your team, or to scale up flexibly around a project, get in touch and see how I can help. With strategic and tactical experience of user and customer experience, content strategy and marketing, social media management and digital engagement, I take an evidence-led approach to communications and love helping organisations start and join conversations which matter.

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Reviews and recommendations

Whether you are looking to review your whole website, a specific customer journey, or your social media or email marketing I can bring my academic, strategic and tactical experience of reviews or help you design and deliver a larger programme of user research to find out what your users need. From this review I’ll create and help you understand the opportunities so you can make sure you’re not missing an opportunity in delivering services and providing information online.

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Strategy review and development

The digital landscape is constantly changing and doing so fast – meaning the strategy you developed even 12 months ago needs reviewing to make sure you’re still doing the right thing to meet your organisation and user needs. Working with you I’ll make sure you have the latest information on audiences and platforms, and have worked through short- medium- and longer- term opportunities to put you in the best position to meet your goals and put your resources and effort in the right place.

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Events and public speaking

My talks focus on conversation, connection, and collaboration and how great content can create these experiences so if you’d like me to come along to your event – whether it’s a small local networking group or a large scale conference – do get in touch.

I have previously spoken at events including LGCommunications Comms Academy, Granicus Annual Conference for the Public Sector, and WEBBOS in Stockholm as well as smaller scale events including Women in Music panels in both Derby (Women Amplified) and Liverpool (Writing On The Wall).

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