Whether you’re a small business or an established organisation working with me will help you create content which connects your to your customers, and makes conversations great experiences which convert to paying clients.
I’ve worked with content – online and off – for the last 20 years across the public sector, music industry, creative businesses, and in high street retail. I know the power of content to connect you with your customers and clients, and to not only help you tell your story but provide them with great experiences they’ll return for and talk about.
I can help you with all aspects of content which helps your customer conversations and conversions:
customer conversations and user research | content strategy | content design | UX writing | content marketing | editorial planning and calendars | channel strategy | style guides and tone of voice | social media management | organic and paid digital marketing | measuring your success | copywriting | influencer marketing | brand
Ways to work together
Your content and experience team
Whatever the size of your business or organisation I can work with you by taking on the role of your content and experience team. We’ll work through a tried and tested process to understand you and your customers, develop the strategy, give you the tools and the content to deliver on it, and measure your success.
Starting with a full review of what you’re currently doing we’ll find the opportunities for you and your customers and create your content strategy from it showing you where and how to have conversations which convert. From here we’re develop the detail – the channels you should focus on, your tone of voice, your editorial calendar – and then begin delivering. You may want us to help you do this, or you may need more support and for us to take this off your hands – we’ll find what works best for you. Finally we’ll keep reviewing with you so you can see the rewards for your efforts.
Book in for a free 15 minute discovery session over the phone to talk more about your business and needs.
Events and public speaking
My talks focus on conversation, connection, and collaboration and how great content can create these experiences so if you’d like me to come along to your event – whether it’s a small local networking group or a large scale conference – do get in touch.
I have previously spoken at events including LGCommunications Comms Academy, Granicus Annual Conference for the Public Sector, and WEBBOS in Stockholm as well as smaller scale events including Women in Music panels in both Derby (Women Amplified) and Liverpool (Writing On The Wall).
Corporate training and mentoring
I love working with established teams and helping them to overcome obstacles and fulfill their individual and group potential through my training and mentoring offer. I’ve designed and delivered big transformation programmes and worked at junior and senior level in content and digital teams in both the public and private sector, as well as having experience as a team of one in my own business.
Whether you’re looking for a one-off small scale bespoke workshop for your team, or you’d like someone available more regularly as a mentor on either delivery or strategic direction get in touch to see how I can help you achieve.
Partner with me
I’m always looking for ways to offer more value to my clients and one of the ways is through my network of individuals and businesses offering services which compliment what I do. Whether you’re a great graphic designer, a developer, an SEO specialist, or business coach – if you think you could add value to my clients get in touch to see how we might partner together.