And the subject is…

Social media in local government internal communications.
After thinking long and hard about whether to go down this route, look at social media in local gov engagement with young people or another avenue entirely I decided internal comms would be best suited to my organisation, the limitations of a part time dissertation and perhaps be useful to others in the sector too.
I’m happy to say this has now been approved by my tutor and I’ll be returning to plan the thesis in more detail from the autumn. My feeling at the moment is that an ‘active research’ approach may work well and be interesting, hopefully piloting some possible social media solutions next year.
While the thesis will mainly look at problems and solutions within my own organisation I do plan to research what else is already in place across the sector.
I’m looking forward to getting started and really excited that my first bit of pilot research took place in the online space!
Thanks again to everyone who took the time to read and/or comment on my post about topic ideas. I’ll be happy to share the outcome of my research with anyone interested when the time comes.

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3 thoughts on “And the subject is…

  1. Great use of social media to plan your research and to start piloting ideas. Very appropriate given your proposed research topic!

  2. Hi Sarah, I am also undertaking MSc research into social media within a local government environment. My research will be looking at attitudes and perceptions of councillors, council officers and citizens to the use of social media for engagement in the democratic process. I too am hoping to take an action research approach and work at Cambridgeshire County Council. Unfortunately I missed LocalGovCamp, but it would be useful to get in touch to chat about this more.

  3. Yes, would be good to catch up some time. I ran a session with @Liz_Azyan (PhD research in this field) at LocalGovCamp about our research & proposals and there was a fair amount of interest from other councils in getting involved / seeing the outcome of my research (which is good!).
    Are you on Twitter? If so, find me @sarahlay and we'll take it from there 🙂 Should be some regional LocalGovCamp's soon or if you are at either PSFBuzz (newcastle) tomorrow or Building Perfect Council Website (Olympia next week) seek me out 🙂
    Thanks for getting in touch and look forward to speaking to you soon! Sarah

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