When even your form labels can stop a customer journey dead you know you can no longer ignore the importance of micro-copy
A quick post about the importance of clear language and how every word matters.
Words are very much on my mind at the moment. I’m at a point with my dissertation research where I am collating and writing up the findings of a set of evaluations on the top ten tasks on a council’s website. Alongside this I’m about a month away from the end of my maternity leave […]