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	<title>Sarah Lay &#187; Derbyshire</title>
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		<title>Opportunity knocks?</title>
		<link>http://www.sarahlay.com/2010/09/opportunity-knocks/</link>
		<comments>http://www.sarahlay.com/2010/09/opportunity-knocks/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 12:06:00 +0000</pubDate>
		<dc:creator>Sarah</dc:creator>
				<category><![CDATA[Derbyshire County Council]]></category>
		<category><![CDATA[online communications]]></category>
		<category><![CDATA[Derbyshire]]></category>
		<category><![CDATA[local council]]></category>
		<category><![CDATA[local government]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://www.sarahlay.com/?p=368</guid>
		<description><![CDATA[Fancy being an eContent officer at Derbyshire County Council just like me?
Well, we&#8217;re currently advertising for just that &#8211; on a 12 month contract. This is mainly because myself and another of the officers have both got maternity leave coming up.
You can see the advert on the Jobs Derbyshire website as well as a job [...]


Related posts:<ol><li><a href='http://www.sarahlay.com/2009/08/conversationopener/' rel='bookmark' title='Permanent Link: Getting the conversation started'>Getting the conversation started</a></li></ol>]]></description>
			<content:encoded><![CDATA[<p>Fancy being an eContent officer at Derbyshire County Council just like me?</p>
<p>Well, we&#8217;re currently advertising for just that &#8211; on a 12 month contract. This is mainly because myself and another of the officers have both got maternity leave coming up.</p>
<p>You can <a href="http://jobs.derbyshire.gov.uk/jobdetails.asp?jobid=29635" target="_blank">see the advert on the Jobs Derbyshire website</a> as well as a job description and person spec &#8211; you can even apply online! The JD is, well it&#8217;s a job description and doesn&#8217;t go into the minute detail of the job.</p>
<p>If you&#8217;ve read anything on this blog or work or follow digital comms and engagement for local government you&#8217;ll have a good idea of what it might involve: content and task management for websites, digital development, reputation management etc etc etc. You can of course drop an email (as per the job ad &#8211; not to me) for an informal chat.</p>
<p>So if you fancy seizing the opportunity to continue developing our digital portfolio for the good of citizens and the organisation I urge you to apply!</p>
<p>Closing date is 26 September.</p>


<p>Related posts:<ol><li><a href='http://www.sarahlay.com/2009/08/conversationopener/' rel='bookmark' title='Permanent Link: Getting the conversation started'>Getting the conversation started</a></li></ol></p>]]></content:encoded>
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		</item>
		<item>
		<title>Getting the conversation started</title>
		<link>http://www.sarahlay.com/2009/08/conversationopener/</link>
		<comments>http://www.sarahlay.com/2009/08/conversationopener/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 14:41:20 +0000</pubDate>
		<dc:creator>Sarah</dc:creator>
				<category><![CDATA[Derbyshire County Council]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[online communications]]></category>
		<category><![CDATA[Derbyshire]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Maps]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[local council]]></category>
		<category><![CDATA[local government]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.sarahlay.com/?p=133</guid>
		<description><![CDATA[I gave a presentation last week to other teams in the public relations division here. They covered an overview of social media and its use in online communications.
Generally I think the presentations were well received and hopefully will help us make some moves on updating existing policies and making use of relevant social media to [...]


Related posts:<ol><li><a href='http://www.sarahlay.com/2009/12/so-this-is-christmas/' rel='bookmark' title='Permanent Link: So this is Christmas'>So this is Christmas</a></li><li><a href='http://www.sarahlay.com/2010/02/crisis-comms-online/' rel='bookmark' title='Permanent Link: Crisis comms online'>Crisis comms online</a></li><li><a href='http://www.sarahlay.com/2009/10/social-networking-for-councils/' rel='bookmark' title='Permanent Link: Social networking for councils'>Social networking for councils</a></li></ol>]]></description>
			<content:encoded><![CDATA[<p>I gave a presentation last week to other teams in the public relations division here. They covered an overview of social media and its use in online communications.</p>
<p>Generally I think the presentations were well received and hopefully will help us make some moves on updating existing policies and making use of relevant social media to evolve our online communications. There were also some really interesting discussions in both of the groups and I wanted to make a note about these.</p>
<p><strong>Presentation:</strong></p>
<p>Explaining what social media is was a fairly wide remit so I decided to give a very quick explanation of some of the terms commonly used, see who in the sessions used social networks and then look at online as a communication channel.</p>
<p>The majority of people in the sessions were members on <a class="zem_slink" title="Facebook" rel="homepage" href="http://facebook.com">Facebook</a>, a few were on <a title="Twitter" href="http://www.twitter.com" target="_blank">Twitter</a>, a couple on <a class="zem_slink" title="LinkedIn" rel="homepage" href="http://www.linkedin.com">LinkedIn</a>. There were some who used <a class="zem_slink" title="Flickr" rel="homepage" href="http://www.flickr.com">Flickr</a> and had watched videos on <a class="zem_slink" title="YouTube" rel="homepage" href="http://www.youtube.com/">YouTube</a>. Everyone used <a class="zem_slink" title="Google" rel="homepage" href="http://google.com">Google</a> <a class="zem_slink" title="Google Maps" rel="homepage" href="http://maps.google.com">Maps</a> but didn&#8217;t really customise them, no-one had heard of <a class="zem_slink" title="Ning" rel="homepage" href="http://www.ning.com">Ning</a>, no-one blogged. I found this really interesting and it was useful to have discussions about preferred communication channels and why they did / didn&#8217;t use online networks.</p>
<p>I borrowed heavily from <a title="Al Smith on Twitter" href="http://twitter.com/alncl" target="_blank">Al Smith&#8217;s</a> presentation from PSF Buzz NE (<a title="Al Smith on his presentation at PSF Buzz" href="http://al-smith.co.uk/2009/07/09/" target="_blank">find out more on his blog</a>) and also from <a title="Dave Briggs on Twitter" href="http://twitter.com/davebriggs" target="_self">Dave Briggs</a>&#8216; Four Steps to Social Media success presentation (<a title="Four Steps to Social Media Success" href="http://www.sarahlay.com/2009/07/dave-briggs-four-steps-to-social-media-success/" target="_self">which you can find out more about here</a>). This got the groups thinking and in the first session we had lots of discussion about how / who and why was going to monitor online conversations about the organisation online.</p>
<p>In the second group the discussion was more focused on the need to develop policy / strategy and we&#8217;ll be having more conversations about this soon. In both sessions we talked a lot about demographics of online use, the way this might change and what that means for us as an organisation.</p>
<p>I very briefly touched on augmented reality with both groups and they were interested and excited by this.</p>
<p>I think this was a good start to getting others in public relations more confident with online and I&#8217;ve had some good feedback (and some excellent ideas and questions) since this morning.</p>
<p>I must also thank Al Smith for sharing with me his anecdote about turning round some negative sentiment in a Facebook group while we were chatting at <a title="Google services for local gov" href="http://www.google.co.uk/localgov" target="_blank">googlelocalgov</a>. I regaled the group (well, I repeated the story) as part of my presentation this morning and it really helped to give a real example of how we could be working between online and offline. In a coincidental act of synchronicity while I was telling the story Al was writing it up as a case study so you can <a title="Al Smith case study on Facebook group" href="http://http://al-smith.co.uk/2009/08/case-study-on-facebook-engagement/comment-page-1/#comment-16" target="_blank">read the detail on his blog</a>.</p>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><a class="zemanta-pixie-a" title="Reblog this post [with Zemanta]" href="http://reblog.zemanta.com/zemified/6106892f-6454-4fdc-872a-574897c6d92e/"><img class="zemanta-pixie-img" style="border: medium none; float: right;" src="http://img.zemanta.com/reblog_e.png?x-id=6106892f-6454-4fdc-872a-574897c6d92e" alt="Reblog this post [with Zemanta]" /></a><span class="zem-script more-related pretty-attribution"><script src="http://static.zemanta.com/readside/loader.js" type="text/javascript"></script></span></div>


<p>Related posts:<ol><li><a href='http://www.sarahlay.com/2009/12/so-this-is-christmas/' rel='bookmark' title='Permanent Link: So this is Christmas'>So this is Christmas</a></li><li><a href='http://www.sarahlay.com/2010/02/crisis-comms-online/' rel='bookmark' title='Permanent Link: Crisis comms online'>Crisis comms online</a></li><li><a href='http://www.sarahlay.com/2009/10/social-networking-for-councils/' rel='bookmark' title='Permanent Link: Social networking for councils'>Social networking for councils</a></li></ol></p>]]></content:encoded>
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		</item>
		<item>
		<title>Launch of the social media cafe</title>
		<link>http://www.sarahlay.com/2009/08/derby-and-derbyshire-social-media-cafe-launch/</link>
		<comments>http://www.sarahlay.com/2009/08/derby-and-derbyshire-social-media-cafe-launch/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 21:10:46 +0000</pubDate>
		<dc:creator>Sarah</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[social media cafe]]></category>
		<category><![CDATA[Derby]]></category>
		<category><![CDATA[Derbyshire]]></category>
		<category><![CDATA[soc]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.sarahlay.com/?p=138</guid>
		<description><![CDATA[After blogging about the idea of a social media cafe for Derby and Derbyshire a few weeks ago I&#8217;m now really pleased to say that the first cafe will be on Thursday 1 October 2009!
Things have progressed quite quickly and Tim Cooper, Paul Cole (who I discovered were also thinking about this when we chatted [...]


Related posts:<ol><li><a href='http://www.sarahlay.com/2009/07/a-social-media-cafe-for-derbyshire/' rel='bookmark' title='Permanent Link: A social media cafe for Derbyshire'>A social media cafe for Derbyshire</a></li><li><a href='http://www.sarahlay.com/2009/10/cafe-conversations/' rel='bookmark' title='Permanent Link: Cafe conversations'>Cafe conversations</a></li><li><a href='http://www.sarahlay.com/2009/08/conversationopener/' rel='bookmark' title='Permanent Link: Getting the conversation started'>Getting the conversation started</a></li></ol>]]></description>
			<content:encoded><![CDATA[<p>After blogging about the idea of a <a title="A social media cafe for Derbyshire" href="http://www.sarahlay.com/2009/07/dave-briggs-four-steps-to-social-media-success/" target="_blank">social media cafe for Derby and Derbyshire</a> a few weeks ago I&#8217;m now really pleased to say that the first cafe will be on Thursday 1 October 2009!</p>
<p>Things have progressed quite quickly and Tim Cooper, <a title="Paul Cole on Twitter" href="http://twitter.com/paul_cole" target="_blank">Paul Cole</a> (who I discovered were also thinking about this when we chatted at <a title="localgovcamp website" href="http://localgovcamp.com" target="_blank">localgovcamp</a>) and myself have been doing bits and bobs to get this off the ground.</p>
<p><a title="Quad Derby" href="http://www.derbyquad.co.uk" target="_blank">Quad Derby</a> have agreed to host us in their cafe bar and there are now a few online spaces to find out more and sign up for the event. You can find the cafe on:</p>
<ul>
<li><a title="Social Media Cafe on Facebook" href="http://www.facebook.com/home.php?#/group.php?gid=114401356815&amp;ref=ts" target="_blank">Facebook</a> &#8211; a group about the cafe as well as event listing where you can sign up if you are interested generally or intend to come along</li>
</ul>
<ul>
<li><a title="Social Media Cafe on Ning" href="http://derbyshiresmc.ning.com" target="_blank">Ning</a> &#8211; similar to the Facebook group and listing just in a different space!</li>
</ul>
<ul>
<li><a href="http://www.socialmediacafe.org.uk">The social media cafe blog</a> &#8211; a dedicated blog and web pages about the Derby and Derbyshire cafe</li>
</ul>
<p>You can also follow the latest on <a title="Twitter" href="http://www.twitter.com" target="_blank">Twitter</a> through the #smcderby or #ddsmc hash tags.</p>
<p>There has been lots of interest so far and I&#8217;m confident we&#8217;ll have a great event come 1 October so if you&#8217;re interested in social media and you&#8217;re in the area why not sign up at one of the online spaces and then come along for coffee, cake and a chat?</p>
<p>Additional: Plans are already underway for the second event! This will be held in Matlock (venue to be confirmed) on Thursday 3 December 2009.</p>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><a class="zemanta-pixie-a" title="Reblog this post [with Zemanta]" href="http://reblog.zemanta.com/zemified/301cc199-ca2d-4d9e-95f6-848bc8852209/"><img class="zemanta-pixie-img" style="border: medium none; float: right;" src="http://img.zemanta.com/reblog_e.png?x-id=301cc199-ca2d-4d9e-95f6-848bc8852209" alt="Reblog this post [with Zemanta]" /></a><span class="zem-script more-related pretty-attribution"><script src="http://static.zemanta.com/readside/loader.js" type="text/javascript"></script></span></div>


<p>Related posts:<ol><li><a href='http://www.sarahlay.com/2009/07/a-social-media-cafe-for-derbyshire/' rel='bookmark' title='Permanent Link: A social media cafe for Derbyshire'>A social media cafe for Derbyshire</a></li><li><a href='http://www.sarahlay.com/2009/10/cafe-conversations/' rel='bookmark' title='Permanent Link: Cafe conversations'>Cafe conversations</a></li><li><a href='http://www.sarahlay.com/2009/08/conversationopener/' rel='bookmark' title='Permanent Link: Getting the conversation started'>Getting the conversation started</a></li></ol></p>]]></content:encoded>
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		</item>
		<item>
		<title>A social media cafe for Derbyshire</title>
		<link>http://www.sarahlay.com/2009/07/a-social-media-cafe-for-derbyshire/</link>
		<comments>http://www.sarahlay.com/2009/07/a-social-media-cafe-for-derbyshire/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 09:14:46 +0000</pubDate>
		<dc:creator>Sarah</dc:creator>
				<category><![CDATA[Derbyshire County Council]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[social media cafe]]></category>
		<category><![CDATA[Derbyshire]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.sarahlay.com/?p=64</guid>
		<description><![CDATA[



Image by Stewart Johnson via Flickr



This is my current dream.
I&#8217;ve been playing with the idea and various possible set-ups for a while now (not very JFDI but maybe as long as a year). I&#8217;ve really been spurred into action though by the inspiration I drew at LocalGovCamp.
I&#8217;ve spoken to a couple of other Derbyshire social [...]


Related posts:<ol><li><a href='http://www.sarahlay.com/2009/08/derby-and-derbyshire-social-media-cafe-launch/' rel='bookmark' title='Permanent Link: Launch of the social media cafe'>Launch of the social media cafe</a></li><li><a href='http://www.sarahlay.com/2009/10/cafe-conversations/' rel='bookmark' title='Permanent Link: Cafe conversations'>Cafe conversations</a></li><li><a href='http://www.sarahlay.com/2009/07/dave-briggs-four-steps-to-social-media-success/' rel='bookmark' title='Permanent Link: Dave Briggs &#8211; four steps to social media success'>Dave Briggs &#8211; four steps to social media success</a></li></ol>]]></description>
			<content:encoded><![CDATA[<div class="zemanta-img" style="margin: 1em; display: block;">
<div>
<dl class="wp-caption alignright" style="width: 250px;">
<dt class="wp-caption-dt"><a href="http://www.flickr.com/photos/56984791@N00/478118102"><img title="Coffee and laptop" src="http://farm1.static.flickr.com/224/478118102_16be483c99_m.jpg" alt="Coffee and laptop" width="240" height="180" /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size: 0.8em;">Image by <a href="http://www.flickr.com/photos/56984791@N00/478118102">Stewart Johnson</a> via Flickr</dd>
</dl>
</div>
</div>
<p>This is my current dream.</p>
<p>I&#8217;ve been playing with the idea and various possible set-ups for a while now (not very JFDI but maybe as long as a year). I&#8217;ve really been spurred into action though by the inspiration I drew at <a title="Localgovcamp post" href="http://www.sarahlay.com/2009/06/localgovcamp-an-unconference-for-local-government-birmingham-20-june-2009/" target="_self">LocalGovCamp</a>.</p>
<p>I&#8217;ve spoken to a couple of other Derbyshire social media enthusiasts and the feeling from them is very positive. There is a feeling that there is a need for an informal meeting place to discuss what we&#8217;re doing or what we want to do with social media and online communications. Not only would this be great, from my point of view, for local government and our partners in Derbyshire as we don&#8217;t even have a formal setting for these discussions at the moment. But it would also be great to chat with people from the private and third sectors as we can all learn so much through sharing.</p>
<p>So, the rough plan at the moment is to get some time and a venue for sometime in September and start getting people on board. I want to be fairly fluid with where this goes so there will be no agendas and people bring / take what they need to and from each cafe in terms of things to share and actions. More medium term I would like to see it move around the county to take advantage and meet with people from our pretty big geographical area.</p>
<p>It&#8217;s still in the early stages but with summer underway the ideas are about to be solidified into plans. I&#8217;d welcome any advice from those who&#8217;ve already set up a cafe (particularly looking at your Birmingham), anyone in Derby/shire who wants to work with me on this and generally opinions on what folks think of this.</p>
<p>Watch this space for progress&#8230;</p>
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<p>Related posts:<ol><li><a href='http://www.sarahlay.com/2009/08/derby-and-derbyshire-social-media-cafe-launch/' rel='bookmark' title='Permanent Link: Launch of the social media cafe'>Launch of the social media cafe</a></li><li><a href='http://www.sarahlay.com/2009/10/cafe-conversations/' rel='bookmark' title='Permanent Link: Cafe conversations'>Cafe conversations</a></li><li><a href='http://www.sarahlay.com/2009/07/dave-briggs-four-steps-to-social-media-success/' rel='bookmark' title='Permanent Link: Dave Briggs &#8211; four steps to social media success'>Dave Briggs &#8211; four steps to social media success</a></li></ol></p>]]></content:encoded>
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