About

You can find my online CV over on LinkedIn or you can talk to me on Twitter but here’s a quick overview of the things I do.

WorkSarah Lay

I’m a Digital Communications Officer for Derbyshire County Council.

So,  I work in online communications – content and author management and strategy, training, accessibility, usability, search optimisation, stats analysis, social media, innovation and digital engagement.

I devised and delivered the online campaign for Derbyshire’s Local Elections 2009. This used multiple online channels and delivered content in different formats as well as real-time results across several networks. It was described by SocITM as ‘innovative’ and won Digital Excellence in the CIPR LPS awards 2009. It was also shortlisted for Best Use of Social Media at the CIPR PRide Awards (Midlands Region) 2009.

I’m also involved in the Web Excellence Framework with the Local Government Association and have presented at sector conferences – most recently on social media metrics.

My MA (in e-Communications) was focused on digital communications in local government with my dissertation researching the place and impact of content strategy. This is an area I’m particularly interested in as it is the point at which business and user needs collide.

Music

When not doing digital for local government I am Reviews Editor for Louder Than War – one of the fastest growing (and award-winning) music and counter-culture websites in the UK. Louder Than War is edited by John Robb and I love being part of the team over there.

When not helping to manage a virtual team of around 125 contributors around the world, editing content for the site or commissioning features I also write there too!

And Louder Than War isn’t the only place you can find my writing about music – I blog here about it too. And in the not too distant future you may see my articles pop up on other well-known music sites too!

You can contact me about freelance music journalism or editing through my Get In Touch page.

Noble and Wild

With so much music stuff going on, as well as more than a decades experience of working online, 2012 seemed to be the perfect time to pull it all together and give it a name.

So, in summer Noble and Wild was born. Run with my husband it is a small agency for music promotion and digital communication with a big plan to become an independent record label in the not-too-distant future.

You can find out more about the gigs we’re putting on and the services or advice we can offer you if you’re a band, artist or anything else related to the music industry over on our website.

Home

I live in Derbyshire with my husband and our two young boys.

I like black coffee, the west coast of Scotland, being busy, Take That, the works of Joss Whedon, taking a lot of photos, Manchester, a good Mojito or a wee dram and making top five lists of random things.

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