About

So, you want to find out a bit more about me? Ok.

WorkSarah Lay

I’m currently working as an eContent Officer (non-technical) for Derbyshire County Council. Despite sounding as if I lack most skills actually means I work in online communications (content and author management and strategy, training, accessibility, usability, search optimisation, stats analysis, social media, innovation and digital engagement).

I devised and delivered the online campaign for Derbyshire’s Local Elections 2009. This used multiple online channels and delivered content in different formats as well as real-time results across several networks. It was described by SocITM as ‘innovative’ and won Digital Excellence in the CIPR LPS awards 2009. It is also shortlisted for Best Use of Social Media at the CIPR PRide Awards (Midlands Region) 2009.

Freelance / consultancy

You can check out my LinkedIn profile for more information about my background but I am always happy to hear about opportunities. As long as there is no conflict of interest with my role at the council I’d love to discuss external work from proofreading to online comms and campaigns.

Study

I’m also a part-time post graduate currently working towards a Masters in Online Communication from Sheffield Hallam University.

I am currently working on my dissertation which looks at how web content strategy can support business objectives through defining creation, delivery, lifecycle and governance of online content. This is based on a case study of web content from Derbyshire County Council and is due to be submitted in September 2011.

Epic Mixtape

An informal project springing from a Twitter conversation. It shares the nostalgia and social aspects of making mixtapes and playlists.

We welcome contributions to the blog and shared artwork on the Flickr page.

Derby and Derbyshire Social Media Cafe

I am a founding member of the Derby and Derbyshire Social Media Cafe. This is an informal networking event for people in public, private and third sector in the county working in or with social media to get together and share ideas and experiences.

The cafe is currently on hiatus but you can find out more at http://socialmediacafe.org.uk or contact me for more information (or if you’d like to get involved in organising and running the cafe or associated social media surgeries).

Home

I live in Derbyshire with my husband and a son (3). Our second child is due on Christmas Day 2010.

I love music (really, love it) and blog about albums and gigs over at Mirror of the Graces when I get the chance.

At the moment I am also blogging about my experience of pregnancy with antenatal depression for NHS Choices.

I like black coffee, the west coast of Scotland, jelly babies, the works of Joss Whedon, taking a lot of photos, Manchester, a good Mojito or a wee dram and making top five lists of random things.

I’m a gregarious girl geek who is excited about the possibilities of the social web in the public sector. Why not get in touch?

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