About

So, you want to find out a bit more about me? Ok.

WorkSarah Lay

I’m currently working as an eContent Officer (non-technical) for Derbyshire County Council. Despite sounding as if I lack most skills actually means I work in online communications (content and author management, training, accessibility, usability, search optimisation, stats analysis, social media, innovation and digital engagement).

Most recently I devised and delivered the online campaign for Derbyshire’s Local Elections 2009. This used multiple online channels and delivered content in different formats as well as real-time results across several networks. It was described by SocITM as ‘innovative’ and won Digital Excellence in the CIPR LPS awards 2009. It is also shortlisted for Best Use of Social Media at the CIPR PRide Awards (Midlands Region) 2009.

Freelance / consultancy

You can check out my LinkedIn profile for more information about my background but I am always happy to hear about opportunities. As long as there is no conflict of interest with my role at the council I’d love to discuss external work from proofreading to online comms and campaigns.

Derbyshire Social Media Cafe

I am a founding member of the Derby and Derbyshire Social Media Cafe. This is an informal networking event for people in public, private and third sector in the county working in or with social media to get together and share ideas and experiences. You can find out more at http://socialmediacafe.org.uk or contact me for more information.

Study

I’m also a part-time post graduate currently working towards a Masters in eCommunication from Sheffield Hallam University. My thesis is due to be undertaken in 2010 and ( approval pending) will evaluate different web content author models and their impact on quality of online communications.

Home

I live in Derbyshire with my husband and a son who is just leaving his terrible twos behind (I hope).

I love music (really, love it) and blog about albums and gigs over at Mirror of the Graces when I get the chance.

I like black coffee, the west coast of Scotland, jelly babies, the works of Joss Whedon, taking a lot of photos, Manchester, a good Mojito or a wee dram and making top five lists of random things.

I’m a gregarious girl geek who is excited about the possibilities of the social web in the public sector. Why not get in touch?

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