You can find me on LinkedIn or you can talk to me on Twitter but here’s a quick overview of the things I do.

Local Government and LocalGov Digital

Sarah Lay

I’m Senior Digital Officer (Digital Team Leader) at Nottinghamshire County Council and co-founder of LocalGov Digital, where I am currently Communications Lead.

At Nottinghamshire County Council my work involves both strategy and delivery of digital services across the website, intranet and a number of other sites and digital channels. This is currently focused on leading on aspects of the Council’s Digital First project which you can read about on this blog. This project includes a new website, delivery of a social media strategy, work across microsites and extranets and delivery of an intranet and employee engagement tools.

I’m a founding member of the digital practitioner network, LocalGov Digital, and my role currently involves managing the daily curation of news for the sector, communications for the group and organising LocalGovCamp and

These roles and my previous experience led to being included in the local government shortlist for the Digital By Default News Digital Leaders 100 Awards in 2014.

I’ve worked in digital for local government for a decade and have experience in content and author management and strategy, training, accessibility, usability, search optimisation, stats analysis, social media, innovation and digital engagement. My focus is currently around systems leadership, service design, user experience and delivery.

I previously worked in the private sector as an online journalist, intranet manager for a regional newspaper group and on niche websites including Hold the Front Page and the BAFTA-winning Headline History.

Awards and qualifications:

  • BA (Hons) Journalism
  • MA Online Communications – dissertation looking at content strategy and digital communications in local government
  • Shortlisted Digital By Default News Digital Leaders 100 Awards (2014)
  • Umbraco Certified Practitioner (Level One)
  • GovDelivery Maximiser Award 2014 – team award for growth and retention of email subscribers
  • Best Collaborative Partnership – Winner – Comms2Point0 UnAwards 2014 – on behalf of LocalGov Digital
  • Digital Excellence – Winner – CIPR LPS 2009 – team award for work on Derbyshire’s Local Elections 2009
  • Best Use of Social Media – shortlisted – CIPR Awards (Midlands Region) 2009 – team award for work on Derbyshire’s Local Elections 2009.

Noble and Wild

With so much music stuff going on, as well as 15 years’ experience of working online it seemed obvious to pull it all together and give it a name. So, Noble and Wild was born. Run with my husband it is a small agency for music promotion and digital PR as well an having an aspiration to release records we love.

We currently provide digital PR support to Chris Helme (The Seahorses, The Yards) and have put on shows including:

We’ve also brought together teams and project managed rebranding and digital builds for local businesses (we like to work with Include Creative!). You can find us on Twitter and Facebook.


I am Features Editor for Louder Than War – one of the fastest growing (and award-winning) music and counter-culture websites in the UK. Louder Than War is edited by John Robb and I love being part of the team over there.

When not helping to manage a virtual team of around 125 contributors around the world, editing content for the site or commissioning features I also write there too!


I write fiction under the name Riley Reynolds and my first novel, The Winter Passing, is due for release in 2015. You can follow my author account on Twitter or check out my website for latest news about my books.


I live in Derbyshire with my husband and our two sons.

I like black coffee, the west coast of Scotland, being busy, Take That, the works of Joss Whedon, Tim Peaks Diner, taking a lot of photos, Manchester, people who were big in the ’90s, crows, tattoo roulette, gin, music and words.

I am in love with possibilities.