About Sarah Lay

Hi, I’m Sarah Lay

I’m owner of creative agency We Are Noble and Wild, and co-owner of independent record label Reckless Yes. I’m also a music journalist, an author, and a content and experience specialist.

Sarah Lay by I C Things Photography

I’ve worked across the public sector managing content and designing digital transformations, and I’ve worked in eCommerce specialising in user experience and content strategy.

But whatever I’ve been working on it’s always about finding the connection for me, and I do that through endless curiosity, lots of meaningful conversations and a deep love of exploring possibilities.

Right now my time is more focused on music and words than ever before – I’ve always run two careers side by side working in music and in digital roles but now I’m bringing all that experience together at We Are Noble and Wild, Reckless Yes and in my work as a journalist and author. All those roles fit together, all of them involve finding connections through creativity, and they allow me to shape a life that is about living not just about the work I do. Because I’m here for the experience – I like to give time to my passions but mostly to the people I love.

I live in the beautiful Derbyshire countryside and I try and run (or walk) as often as I can, often distracted on those jaunts by the bounty of the hedgerows. I grow our own fruit and veg at home (well, I try) and always have bottles and jars stuffed with the harvest from home and hedgerow in my cupboards (although my acorn tea is best politely declined I highly recommend the wild damson gin). I am always up for a jam swap or a new recipe for whatever I’ve got a glut of.

I’m a curator of playlists, a lover of sequins, and I will always (ALWAYS) stop to watch crows and enter into a one-sided chat to them (as if aloof and fiercely clever crows are interested in anything we have to say). I take my coffee black, have a penchant for pinafore dresses, and believe that when your fear kicks in about an opportunity that’s the moment you say yes – adventure is on the other side of that word.

Enough about me – what about you? Come and talk to me and tell me about yourself:






11 thoughts on “About Sarah Lay

  1. Hi Sarah,

    I’m a journalism student from the University of Derby doing coursework on setting up a business.

    My idea is quite similar to what you do with your writing for your louder than war magazine with it looking at sharing and promoting lesser known bands and building my audience.

    Just wondered if you had any tips on how to build my audience and identifying who they might be? with the experience you have 🙂 I’ve had a chat with Keith perch and he said you would the best person to ask about it

    Aidan Woolhouse

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