You can find my online CV over on LinkedIn or you can talk to me on Twitter but here’s a quick overview of the things I do.

WorkSarah Lay

I’m a Senior Digital Officer at Nottinghamshire County Council and Communications and Community Management Lead for LocalGov Digital.

At Nottinghamshire County Council my work involves both strategy and delivery of digital services across the website, intranet and a number of other sites and digital channels. This is currently focused on leading on aspects of the Council’s Digital First project which you can read about on this blog.

I’m a founding member of the digital practitioner network, LocalGov Digital, and my role currently involves managing the daily curation of news for the sector, communications for the group and organising LocalGovCamp and

These roles and my previous experience have led to being included in the local government shortlist for the Digital By Default News Digital Leaders 100 Awards.

I’ve worked in digital for local government for a decade and have experience in content and author management and strategy, training, accessibility, usability, search optimisation, stats analysis, social media, innovation and digital engagement.

In a previous role I devised and delivered the online campaign for Derbyshire’s Local Elections 2009. This used multiple online channels and delivered content in different formats as well as real-time results across several networks. It was described by SocITM as ‘innovative’ and won Digital Excellence in the CIPR LPS awards 2009. It was also shortlisted for Best Use of Social Media at the CIPR PRide Awards (Midlands Region) 2009.

My MA (in e-Communications) was focused on digital communications in local government with my dissertation researching the place and impact of content strategy. This is an area I’m particularly interested in as it is the point at which business and user needs collide.


When not doing digital for local government I am Features Editor for Louder Than War – one of the fastest growing (and award-winning) music and counter-culture websites in the UK. Louder Than War is edited by John Robb and I love being part of the team over there.

When not helping to manage a virtual team of around 125 contributors around the world, editing content for the site or commissioning features I also write there too!

And Louder Than War isn’t the only place you can find my writing about music – I blog here about it too. You can contact me about freelance music journalism or editing through my Get In Touch page.

Noble and Wild

With so much music stuff going on, as well as more than 13 years’ experience of working online, 2012 seemed to be the perfect time to pull it all together and give it a name.

So, that summer Noble and Wild was born. Run with my husband it is a small agency for music promotion and PR as well as artist management, digital communications and an aspiration to release records we love.

We currently provide PR support to a couple of bands and have put on shows including Hope and Social, Chris Helme (Seahorses), Schande and Evans the Death. We’ve also brought together teams and project managed rebranding and digital builds for local businesses. You can find us on Twitter and Facebook.


I live in Derbyshire with my husband and our two sons.

I like black coffee, the west coast of Scotland, being busy, Take That, the works of Joss Whedon, Tim Peaks Diner, taking a lot of photos, Manchester, a good Mojito or a wee dram and making top five lists of random things.

I am in love with possibilities.

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