A while ago I started following a local beauty salon on Facebook and unusually for me I haven’t yet muted them in my news feed.

It struck me a few days ago that not only were their Facebook updates coming from Twitter (including @ mentions and # – grr) but that there were only about six of them on a rotation. So I’d seen the one about the so-and-so having a mani/pedi before a Christening at the weekend. And the one about the staff doing some training. And the one about signing up for the newsletter. In fact I’d seen them all a few times.

Having got my annoyance in check and muted that feed I got to thinking whether local government would get away with a loop of scheduled updates to social networks. And then I got to thinking, why ever would they want to?

Local gov is such a melting pot of different services that if we did a scheduled loop of one tweet per service it would take us more than a year to come back to the start (and that’s pretty amazing if you ask me).

It was a happy coincidence then that Louise Kidney suggested the hashtag #1515gov at around the same time I was slack-jawed at the vibrant variety of services. The basic idea is that local gov folk post a Twitter update at 3.15pm each working day about what they are doing right then, in that minute.

Lou plans to run the hashtag for at least a month and already it’s showing the variety of work that is happening and the way people feel about what they do.

If you work in government (local, central or an associated agency) do check out the #1515gov hashtag and post if you can.

And if you do the online stuff for a local beauty salon please make your loop longer or, even better, stop looping at all and actually engage!