Comments on: Social internal communications http://www.sarahlay.com/2010/01/social-internal-communications/ Wed, 01 Feb 2012 21:28:43 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mike Klein http://www.sarahlay.com/2010/01/social-internal-communications/comment-page-1/#comment-1806 Mike Klein Thu, 28 Jan 2010 09:47:53 +0000 http://www.sarahlay.com/?p=325#comment-1806 Interesting comment about "social media being what the intranet was originally supposed to be about." Funny thing you should mention that--about 6-7 years ago, I was pushing for conversation mapping and the use of social network analysis software in organizations--which effectively would have given organizations clear pictures of influence and focus and interest within their communities. The response, generally, was one of aggressive disinterest, with people claiming such tools would amount to an 'organizational autopsy' and provide unwanted confirmation about the demise of top-down-one-size-fits-all communication. So, in rejecting social network applications, organizations sealed the fate of intranets as yet another top-down, largely one-way channel, consuming resources in excess of their impact in many cases. The advent of social media--in effect--doesn't necessarily include mapping, but it allows the relationships behind those maps and connections to be more visible, the best connections most easily engaged, and organizational defense of top-down-one-size-fits-all to be weakened, but not necessarily fully overcome. Mike Klein--The Intersection, Brussels http://intersectionblog.wordpress.com Interesting comment about “social media being what the intranet was originally supposed to be about.” Funny thing you should mention that–about 6-7 years ago, I was pushing for conversation mapping and the use of social network analysis software in organizations–which effectively would have given organizations clear pictures of influence and focus and interest within their communities.

The response, generally, was one of aggressive disinterest, with people claiming such tools would amount to an ‘organizational autopsy’ and provide unwanted confirmation about the demise of top-down-one-size-fits-all communication. So, in rejecting social network applications, organizations sealed the fate of intranets as yet another top-down, largely one-way channel, consuming resources in excess of their impact in many cases.

The advent of social media–in effect–doesn’t necessarily include mapping, but it allows the relationships behind those maps and connections to be more visible, the best connections most easily engaged, and organizational defense of top-down-one-size-fits-all to be weakened, but not necessarily fully overcome.

Mike Klein–The Intersection, Brussels
http://intersectionblog.wordpress.com

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